By: Davis Kennedy
Roots, a Canadian casual men’s, women’s and children’s clothing store, opened on M Street in Georgetown on Thursday.
The 3,200-square-foot location at 3259 M St. is the organization’s seventh store in the U.S. It has 116 stores in Canada and 125 franchises in China and Taiwan. The firm is also a major wholesaler and has an online platform and international partnerships. Besides casual clothing, the chain offers handcrafted leather goods, footwear, and accessories.
At the opening, the chain presented a $10,000 check to, Bright Beginnings, a local nonprofit organization that offers educational, therapeutic, and social services to homeless infants, toddlers, preschool children, and their parents in crisis shelters or transitional housing in the District.
Almira Cuizon, the firm’s vice president of retail operations, said the company has $300 million in sales and is publicly traded on the Toronto Stock Exchange. Cuizon said Georgetown is one of the chain’s top email market areas, which shows its residents have “a love of the outdoors.”
The 45-year-old chain was initially inspired by “the rugged beauty of Algonquin Provincial Park and Canada’s great outdoors” when it was established in 1973.
“We are confident the distinct character of Roots is an excellent fit for the Washington, D.C. market,” said Jim Gabel, Roots’ president and chief executive officer in a news release. “We are committed to offering a unique shopping experience that facilitates a deeper consumer interaction with our products in a visually engaging environment. The chain opened three stores in Boston in June.
The Georgetown store includes a “customization workshop.” This is where customers can personalize their own handcrafted leather bags and jackets.
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