Georgetown BID brings back ‘ParasolShare’

The parasols are available for pickup and drop-off at a variety of Georgetown locations. (photo courtesy of the Georgetown BID)

Georgetown’s ParasolShare program has returned for a second year, bringing protection from the sun to shoppers in the commercial corridor.

The Georgetown Business Improvement District initiative allows customers at more than 30 shops on or near M Street and Wisconsin Avenue to pick up royal blue parasols, use them throughout their retail experience, and deposit them at another participating store when they’re finished for the day.

Participants this year can expect the same size parasols as last year, but “sturdier and more effective at shielding the sun,” according to the release.

“Shoppers and visitors are essential to the Georgetown experience, and we aim to make their experience as comfortable as possible,” business group president and CEO Joe Sternlieb said in a news release. “After a successful launch in 2016, we look forward to a successful and improved ParasolShare program this summer.”

ParasolShare began June 9 and will wrap up on Labor Day. A list of participating stores is available at