The Current Newspapers reserves the right to reject any
advertising or advertising copy at any time for any reason.
In any event, the advertiser assumes liability for content
of all advertising copy printed and agrees to hold The Current
Newspapers harmless from all claims arising from printed
material made against any Current Newspaper.
The Current Newspapers shall not be liable for any damages
or loss that might occur from errors or omissions in any
advertisement in excess of the amount charged for the advertisement.
In the event of non-publication of an ad or ad copy, no
liability shall exist on the part of The Current Newspapers
except that no charge shall be made for the ad.
All advertising that might be mistaken by a reader as
news, feature or other non-advertising material, must be
clearly marked ADVERTISEMENT.
All advertising is payable in advance unless the advertiser
has first established credit with the Publisher. When
credit
is established, all bills are due and payable by the 20th
of the month following purchase. A charge of 2% per month
will be levied against all overdue accounts. An additional
charge of 35% plus all court and legal fees will be due
should the account have to go to a collection agency.
The Current Newspapers assumes no responsibility for errors
in advertising copy when copy or camera-ready illustrations
are accepted later than deadlines allowing proofs, or when
a proof has been sent to the advertiser, his agent, or representative,
and in no case for more than the cost for that part or parts
of the advertisement in error.
No proofs shown on ads 7 column inches and under. Proofs
to the advertiser removes all responsibility for errors
or prices or copy from the newspaper when advertisers or
agents approve them. No proof will be shown on ads received
after stated deadlines. The Current Newspapers assumes no
responsibility for errors or omissions in ads received after
proof deadlines.
Advertising contracts cover a number of insertions within
a one year time frame. An advertiser who does not complete
a contract schedule will be rebilled at the earned frequency.
A rate-holder ad is 3 column inches.
A 5% pre-payment discount is offered to all advertisers
who pay for their display ad in advance of its insertion.